BTS: Bringing Saturday Social to Life
Ever wonder what actually goes into designing a fully custom brand and website that looks incredible—and actually works? I’m pulling back the curtain on Saturday Social’s brand creation from beginning to end.
Meet Saturday Social
Saturday Social is a marketing agency that believes social media should be as fun as it is effective. They don’t just manage social accounts—they bring strategy, creativity, and full-scale digital marketing experience to help brands actually grow.
Their challenge?
Their brand didn’t exist and they weren’t sure how to bring a bold, playful energetic brand to their deep strategic expertise.
They needed a brand experience that didn’t feel “DIY” and could match the high-caliber results they were delivering for clients.
They needed a brand that screamed expert, but make it fun.
So, we got to work.
Step One: Laying the Foundation
Before we even touched design, we got clear on the strategy. We dug into:
✅ Their mission & vision: Why they exist and how they’re different.
✅ Their ideal client: Who they serve and what problems they solve.
✅ Brand personality: Playful, strategic, energetic—but still polished.
✅ How their brand needs to work: Not just look good, but convert.
Through an in-depth intake questionnaire, a strategy session and using my proprietary Brand Strategy Triangle to Success, we were able to quickly align on the key points of the brand we needed to focus on – including the aligned visual pillars.
📝 A key takeaway: They needed a high-energy, vibrant brand identity that felt welcoming and fun, while also showing their deep expertise in marketing.
Step Two: Designing with Purpose
Now that we had the strategy nailed down, we moved into design. This is where things got ✨ spicy ✨.
🔥 Logo Suite: We created a bold, high-contrast logo system that works across all platforms—social, website, merch, you name it.
🎨 Color Palette: Playful yet professional. A mix of bright, eye-catching hues that still feel strategic.
🔤 Typography: A dynamic mix of bold, statement-making fonts and more subtle, refined type for balance.
💻 Website Strategy: A conversion-focused layout designed to guide visitors to an easy “YES.”
📸 Brand Imagery & Animation: We made sure everything felt engaging—from supportive brand assets to website animations, creating a fully immersive brand experience.
🎯 Biggest Design Win? We built a brand system that allows them to grow and evolve—so as their business expands, their brand doesn’t hold them back.
The Final Result? A Brand That Feels Like Home.
The new Saturday Social brand and website? It’s bold, it’s strategic, it’s FUN.
🚀 Confidence Boost: Now, they have a brand they’re excited to show off.
👀 More Dream Clients: A clear, polished brand attracts the right people.
💡 Clarity & Consistency: No more piecemeal, DIY vibes—just intentional design that works.
Just a few moments captured throughout our process together:
Your Brand Deserves This, Too.
If your brand feels like a messy junk drawer of mismatched ideas (been there), let’s fix that.
Because when your brand is built with strategy and intention, it becomes a magnet for the right people and a true brand ✨ Brand Experience ✨
Ready for a brand glow-up? Let’s chat. ➡️ Explore My Services
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