BTS of Mother Healer™️
Annika, Owner and magic human behind Mother Healer, needed 3 key things when she came to me.
Get everything ALL. IN. ONE. PLACE.
Better align her brand with her and her business
Quality, curated, succinct content (you’ll see why below).
Get everything ALL. IN. ONE. PLACE.
Now you might be thinking…"She must just be starting if she didn't have everything in one place… aka, a website."
Not the case at all. In fact, Annika is FLIBBIN STELLAR at what she does and has grown a huge, whole ass community about empower women who are moms looking to really reclaim THEIR lives and not live for other people (husbands, kids, family, etc) WHILE ALSO showing up for their families.
Yes, I said FLIBBIN, because she is that FLIBBIN cool.
But because of her rapid growth over the last few years, it was time to dial up her brand (and dial down her heavy lifting of answering #allthequestions) by having all info, services, offerings, and products housed in one place.
(psssst! she may be also launching some rad new things soon – coming to a zoom near you!)
I digress.
Better align her brand with her and her business
Beyond just having everything in one place, Annika also needed a brand that truly reflects what her brand stands for – which happens to be some pretty expansive and even conflicting attributes.
Her brand and website needed to be
grounded
earthy
loving
and compassionate…
While also being
cosmic
fiery
and fierce
See what I mean? Total Dualities.
Quality, curated, succinct content (you’ll see why below).
The last thing we realllllly need to consider with every decision we made about Mother Healer, is that the women who come to Annika, have literally the time it takes to fill up a glass of water to take time for themselves. So long-ass fluffy sales page, distracting elements and additional “stuff” is not the answer. We needed to really be intention with every decision we made and think thoughtfully about quality, curated, succinct content.
Needless to say
We evolved her brand and necessary assets to a place that feels totally aligned to her, her audience and her business.
How? ⬇️
Grounding, earth-based color palette with hints of provocative jewel tone accents
Incredibly clean, focused content (no extra fluff because these mama's don't have time)
Moody, stylized photography
Handmade iconography with texture and deep meaning for her world specifically
A touch of magic
A TON of curiosity
Annika's thoughts on the process:
How did you feel about your business branding and/or website and business BEFORE we started working together?
Uninspired, homemade, and basic.
How are you feeling now that your brand and/or website is finalized?
Excited, inspired, and branding ON POINT!
What was your favorite part about working with me as a designer?
Your knowledge was so comforting. I knew that by hiring you i was instantly upleveling my business.
“It was so easy! It didn’t require a lot of my time but that didn’t mean that Emily skimped on the details. I was so at ease knowing she gathered the subtle details while we were talking.
She is experienced, has an eye for details, and is so efficient it’s almost like she collapses time.”
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