About · DDC®
A decade of design rooms taught me the standards. Leaving taught me the rest. Now I embed with founders and teams building things meant to last. High standards. Low ego. No agency bloat.
See the Work →
The Story So Far
three chapters in, the line keeps going
A decade in Fortune 50 design rooms.
Google, Ford, Delta, Polaris, UnitedHealthcare, and more.
"I walked away from the title and the salary to build something different."
$200k. Director before 30. And a studio waiting to exist.
Growing clients, growing projects, growing the studio.
Embedded with legacy-makers. 2 apps in flight, full brand ecosystems, enterprise work, elevated work.
The next chapter is being written.
The Flexible Logo System
Most studios have one logo and guard it. Daytime does the opposite. The wordmark flexes to show whichever side of the personality fits the moment, and every version is still unmistakably Daytime. Because Daytime isn't the vibe. It's the container that holds many vibes.
Sharp, precise, built to actually work. Design fluency, not decoration.
Meet Emily
I'm Em. I've been doing this long enough that most of it is instinct now, and I still love it like it's new.
Good people doing awesome things, and a technology curve that keeps changing what we can build. I don't get tired of either one.
I work with leaders who already have something real on their hands and are ready to elevate it. Clients often tell me I was the missing piece. I could hold the strategy and carry it all the way through execution. Quickly, beautifully.
Great design isn't about aesthetics alone. It's about judgment, clarity, and decisions that compound over time.
Everything compounds. Raise one bar and the rest follow.
How We Work Now
We build with AI every day, to move faster on the mechanical so human judgment, taste, and strategy get more room, not less. The thinking is never outsourced.
Chronic course taker, professionally. New tools, new methods, new platforms, tested weekly and adopted only when they raise the standard for clients.
Five focused days. Sacred evenings. Profitable, proud work. Proof you don't have to grind to build something premium.
The Daytime Approach
Every partnership walks the same path. Start focused, take ownership of the visual layer, grow into a long-term seat at the table. Most clients enter at foundation and expand from there.
A focused first engagement. Setting the creative standard and building trust in real time.
Owning the visual and experiential layer end to end. Shaping the foundation, setting direction, making high-level decisions quickly.
As clarity grows and trust deepens, support expands. Without losing quality, cohesion, or momentum.
Who We Vibe With
The businesses are legacies in the making. These are the people building them.
Something real, ready for a higher level.
New offer, new market, new standard.
Trust judgment, keep moving.
Want a partner, not just output.
You don't need convincing that design matters. You already know, and you're ready to use it well.
Off the Clock